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Hi, I'm Luciana and welcome to my shop.

I came to Canada a few years ago seeking a good life. Actually a way better life than the one my home country could offer to me.

Since then, I fell in love with Toronto and I'm grateful for all the opportunities Canada gave me to grow as a person and as a professional.

I've been blogging for several years to share my passion for clothing and, thanks to that, I discovered I was not alone in my search for a cool (but effortless) style.

I realized there were not so many places where I could find unique styles beyond the ones available in chain stores. Although I stick to casual style, I like to add some playful colours and details to my daily outfits. Life is too short to wear only beige and black, right?

That's how I came up with the idea of having my own personal boutique, where I could curate clothing for people looking for the same as me: unpretentious clothes that help us to communicate our own styles.

I strongly believe when we feel comfortable enough on our clothes, we feel confident enough to conquer the world!

We, as women living in the 21 century, can have great careers, raise children, fight for our values and dream about (and get!) anything we want. So it's better to love our clothes when it's time to enjoy our accomplishments, right?

It’s not about selling clothes, it’s about building a community that supports each other and helps anyone to feel confident in their own skin.

You can visit my blog by clicking here.